Indonesia’s 347: Cultural Commentary or Borrowed Design?
Creative Loafing Sarasota » the 941 wrote an interesting post today on
Here’s a quick excerpt
“You are what you eat” is one of the main principles behind UNKL 347, Indonesia’s independent clothing pioneer. But “eating” in its case refers to the Warholian consumption of pop culture. In keeping with its of-the-moment ethos, 347 has seen three variations of its name over the years since the brand emerged in 1996, with each name change reflecting its revamped identity. The brand started out as 347 boardrider, a reflection of the founders’ roots in made-to-order fashion inspired by their lo
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